Privacy Policy

Last updated: September 13, 2026

The Vital Shift Wellness collects health information about the people it coaches. This policy says what we collect, why, who can see it, how long we keep it, and how you get rid of it. It covers our website, the client and partner portals, and The Vital Shift app for Android and iOS.

1. What we collect

Things that identify you. Your name, email address and phone number. For partner clients, which organisation or coach you belong to.

Health information. This is the substance of the service, and it is the category both app stores and Indian law treat as sensitive:

• Age, gender, height, weight, activity level and goal.
• Medical conditions you disclose, including thyroid markers, PCOS indicators and diabetes, and any food allergies or intolerances.
• Your diet plans, and what you logged eating against them.
• Weight and body measurements you record over time, and your weekly check-ins including what you wrote to your coach.
• For DIY subscribers: vitals you enter yourself — blood glucose, blood pressure, HbA1c, TSH and the rest.
• Progress photographs, if you choose to take them. These are optional. They are private to you by default, and a coach sees one only if you mark that individual photo as shared. You can unshare it again.

From the app specifically. If you use the app we also hold a notification token for your device (so a reminder can reach your phone), the device name and platform shown on the app’s “signed in on these devices” screen, and — unless you switch it off — crash and launch reports.

Crash and launch reports are not linked to you. They record which build crashed, on what kind of phone, and a session identifier that is generated fresh every time the app opens. There is deliberately no column in that table for who you are, so it can tell us how often builds crash and it cannot tell us what any individual does. Nothing about your health, your plan, your weight or your photographs is in a crash report. You can turn this off in the app, and turning it off stops both halves.

What we do not collect. We do not track you across other apps or websites, we do not use advertising identifiers, we run no advertising, and we do not sell or rent your information to anybody.

2. Why we process it

To design your plan and calculate your targets (using the Mifflin–St Jeor equation and adjustments for the conditions you disclosed), to let your coach do their job, to remind you about things you asked to be reminded about, to answer you when you write to us, and to keep the software working. That is the whole list.

3. Who can see it

• You. Everything on your account.
• Your coach, and staff at your organisation. Your profile, your plans and your logged data — and of your photographs, only the ones you shared.
• The Vital Shift team. For support and for clinical review. Our staff cannot see a partner client’s progress photographs at all.
• Nobody else. We do not share your information with advertisers, data brokers or insurers, and we never will.

4. The services we use to run this

Two outside services touch your data, and both act on our instructions rather than for themselves:

• Our hosting provider, which stores the database on servers in India.
• Google’s Gemini AI, when a plan is generated with the AI planner. What is sent is the information needed to build a plan: your age, gender, height, weight, activity level, goal, the medical conditions you disclosed and your allergies and food preferences. Your name is not sent — a plan is calculated from those figures, not from who you are. Your photographs, your measurements history, your check-ins and your contact details are never sent either. A plan can also be produced without the AI planner, from our own templates.
• Email delivery, for password resets and the messages you ask us to send.

5. How long we keep it

While your account exists, and until you delete it. We do not keep a shadow copy afterwards.

Crash and launch reports are operational data and are not tied to you; we keep them while they are useful for judging whether a release is stable.

6. Deleting your account

You can delete your account and everything on it, at any time, without giving a reason.

• In the app: Account → Delete my account. The screen lists exactly what will go, with the real numbers from your account, and asks for your password. It then happens immediately and cannot be undone.
• Without the app: email thevitalshift333@gmail.com from your account’s address with the subject “Delete my account”.

What goes: your login, your profile, your plans, your measurements, your check-ins, your habit and food logs, your vitals, your photographs and their image files, your devices and notification settings, and any feedback you sent from the app. What stays: one line in our internal audit log recording that an account was deleted and on what date. It holds a number, not your name, not your address and nothing about your health.

The step-by-step version, including what deletion does not do, is at thevitalshift.in/delete-account.html.

7. Your other choices

• Notifications: turn any of them off in the app, without affecting anything else.
• Crash reports: a separate switch in the app. We will still fix your bugs.
• Photographs: optional, private by default, shared one at a time and only by you.
• Correction and access: ask your coach, or write to us, and we will show you what we hold or correct it.

8. Children

This service is for adults. We do not knowingly create accounts for anybody under 18, and if we learn that we have, we delete the account.

9. Security

Traffic is encrypted in transit. Access is restricted by role, so a coach reaches their own organisation’s clients and not anybody else’s. Progress photographs are stored outside the public web root and are served only to people entitled to see them.

10. Asking us something, or complaining

Write to thevitalshift333@gmail.com. If you are not satisfied with our answer, you may complain to the Data Protection Board of India.